Content plan

Why a plan helps

Without a plan, a business often writes about what is easy to produce. The customer may be looking for very different information.

I collect questions from buyers and salespeople. I put the topics in order and choose a useful format for each one: page, article, email, video or short answer.

What you receive

• the main customer questions;
• topics for the next few months;
• a suitable format for each topic;
• sources of information inside the business;
• a simple order for preparation and review.

The plan does not include ongoing production of every item. The amount of content work is agreed separately.